IRISIMO, previously Hodinky.sk, is a successful e-shop selling watches and jewellery with more than 15 years of experience.
Since the beginning, we wanted to turn a successful e-shop into an equally successful brand. That’s why we decided to create a single name applicable on all markets. This would also unify the fragmented brand under a single brand. The decision later proved to be right and efficient. However, it was not easy to implement.
„,One name to rule them all“
Creating a name that is easy to pronounce yet sufficiently distinctive, with marketing and visual potential – this was a must for us. In addition, we set ourselves another goal, to incorporate emotion into the new name. At first hearing, reading and sight.
After an initial audit of all the names on all the markets, we launched a renaming process. In the first stage, we came up with IRISIMO. After analysing available domains, we continued with the brand’s storytelling and logo design.
We came up with the name IRISIMO. This is a blend of two words:
Iris, Greek goddess of the rainbow portrayed with a glossy veil. It symbolizes hope and a promise that there are better days to come.
momentum, meaning stimulus, impulse, and focus on the present moment.
the name is easy to pronounce
it’s unique and distinctive
easy to remember
visual and marketing potential
available .com, .sk, .cz and other domains
matches the company’s mindset
Words must be translated into different languages, but stories are universal. You just need to grasp them with at least one of your senses and pass them over like a message in a bottle.
Our storytelling enhanced the new name and created new communication opportunities for the brand.
We also created a main logotype for IRISIMO. Simple, clean, functional.
IRISIMO, previously Hodinky.sk, is a proof that change is often inevitable and sometimes the biggest risk is to remain the same.
Boomex has unified local brands under a single international brand. This was the most important change in the company’s history, which started a new chapter for our client. Under the IRISIMO brand.
- naming audit
- available domain analysis
- name storytelling
- logo design
- logo manual