Introduction
Headformers is a team of sports psychologists and mental coaches who provide mental preparation services to athletes. Their main goal is to improve the performance of athletes, teams, clubs and associations.
Brief
Our brief was to create everything a newly-established company needs – name, logo, full branding, brand strategy, website, presentation materials and much more.
In the second step, our job was to implement the created strategy by using an optimal marketing mix. (Marketing communication case study coming soon.)
That's why, from the beginning, we wanted to create a brand that would shed some light on the topic of mental preparation, a topic that hasn't had much of a spotlight on it yet. Through intensive briefing and getting to know each member of the company, we set out to create a brand that would best help its clients and the company both as a team (at the brand level) and individually (at the team member level).
Our approach
Problems often arise from a single negative thought. The thought can become so ingrained in our minds that we throw ourselves off balance and don't perform at our best – at work, in relationships, or even during a match. Mental preparation is simply essential. In everything we do.
Solution
How to encode mental preparation awareness directly into branding? The answer is a simple single word – balance. An element which is often underestimated, not just in the athletic world, but in all our lives. We put balance at the forefront of the overall identity.
Playing with balance hides in many brand attributes and yet it is not hard to find. Look for it in the tagline, in the typography work, in the selected colour scheme, the visual system, the tone...
Brand Voice as part of DNA
Brand voice is a balance between sophisticated professional language and understandable friendly communication. We communicate complex messages simply, sometimes even figuratively. All that juggling with sports terminology.
My experience with boomex exceeded any expectations I’d had. We decided to put ourselves in the hands of professionals and from branding through marketing, they have given me that wow effect many times, I couldn't even find the words to say how much we love their work. They understood who we were and what we wanted to communicate and built on that collaboration and I got a lot of positive feedback from those around me as well. :)
I also really like their personal approach, they pick up the phone or respond to messages or emails and patiently answer every little thing. They always try to accommodate our assignments and what we want. I dare say that we have become friends through working together and have built the whole collaboration on trust and relationships – just as we work with our clients. I firmly believe that our cooperation will work for a long time to come and bear fruit for both parties.