A name is a brand’s long-term feature used everywhere. It’s part of a huge ad campaign, as well as a simple „,business card". It becomes one of the most frequently used words in business vocabulary. A good name should be unique, memorable, easy to pronounce and future-proof for any expansions or changes in your business model. Once we create the name, we check available domains and take care of a trademark. We will also use storytelling to create a background story for the name.
We believe in responsive logos and love smart solutions not just in logo design. At boomex, we believe that logos shouldn’t be limited in their use. They should be flexible and work online and offline. In large and small formats. In dynamics and statics. Our aim is to create logos that respect all requirements for their use and distinctiveness, but also reflect the brand itself. This applies to design of new logos as well as redesign of existing ones.
Having a logo is simply not enough. To become distinctive, it’s essential to specify basic parameters used every day both in internal and external communication. We will define visual elements, typography, colours and moodboards. Boomex creates visual „,signatures" for brands to create consistent and unique sustainable presentation. We create visually strong brands ready for the future.
If we look at a brand as a person, apart from the outside looks (visual identity), we also need to define its character (brand identity). The brand’s DNA is characterized by its values, goals and direction. We design a unique brand story and by selecting the right archetype, we further specify its personality. We give your brand its own voice. Thanks to a complex brand manual, your communication outputs will be consistent across all channels.
„„Don’t judge a book by its cover" doesn’t really apply to packaging. The first impression is crucial and the product’s packaging is just as important as the product itself. Product and packaging design represent the journey from the product’s looks and packaging to the consumer’s subconscious. It’s what makes a product stand out, supports the brand’s unique identity and attracts attention anywhere and anytime. No matter if the client is browsing supermarket racks or e-shops.
Long-term brand building is key not just from the perspective of sales. Today it’s crucial to build a strong employer brand. By taking gradual strategic steps, together we will increase your employee loyalty, accelerate and streamline your hiring procedure and improve corporate culture. This has a positive impact on the brand’s reputation on the labour market, in the in-house team and in the eyes of key partners and suppliers. Market leaders work to enhance their products and services, but also their reputation as an employer.
When working on their own brand and branding, in-house teams are often „„blinded". Paradoxically, too much information may be an obstacle. In such case, brands need an objective view from above or from a different angle. Professional strategic consulting is a great way to gain a new perspective. By preparing tailor-made workshops, we will discover gaps in your brand identity and resolve all identified issues not just in the area of branding and brand-building.
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It’s ideal when we know the status quo. This is why analyses are extremely useful. It doesn’t matter whether we are analysing your market, competitors, brand or marketing communication. Our work doesn’t end with a simple compilation of facts. We will show you potential risks and opportunities, your strengths and weaknesses. We will explain why certain decisions turned out to be wrong while others ended up successful. By using input analysis data, we can implement one-time quick solutions as well as long-term strategies. At boomex, we produce marketing, communication, content and brand strategies. Strategies that are efficient and relevant, as they’re driven by data instead of assumptions.
Consistent ideas with a clear message. This is what all our campaigns have in common. Boomex team builds creative and efficient online, offline and cross-line campaigns. We focus on the campaign’s idea, strategic statements and general execution, while always bearing in mind the defined goals.
Through dialogues with target groups, we create positive changes. We believe that diverse content is the core of any communication. We have great sense for detail. This allows us to produce complex content for a beauty brand as well as for a top nanotechnology innovator. Focus on content – all content – is engraved in our boomex DNA. That’s why we write, design, illustrate, animate, take photos, make videos...
Social media communication is considered to be one of the fastest ways to share a brand’s message. That’s why we create and implement long-term social media strategies but also promptly react to current affairs. By developing content plans, we build a community around the brand, take care of daily management of your Facebook, Instagram, LinkedIn, Twitter and TikTok accounts and interconnect the community with the brand. We turn fans into customers. We report results with the aim of interpreting relevant statistics. In addition, we cooperate with influencers who share the brand’s values.
Website is a key source of information about your brand. However, this shouldn’t be its only role. We develop multi-functional websites with a deeper meaning. They will collect leads and become your virtual sales rep. Our websites enhance brand awareness thanks to design that embodies the brand’s identity. With the right layout, copywriting, chat or booking system, they are an active part of customer service. We try to create timeless websites. They build experience and provoke emotions. We also develop apps. Once we develop a website or app, we keep managing them so that they become a fully-fledged high-performing part of your team.
We make sure your business grows in a complex way – from in-depth audit and initial setup, through messages and digital campaign optimization to reporting. With an appropriate online strategy, we will help you achieve your KPIs. No matter what market you operate on. Geographical borders are no obstacles for us.
We create interactive experience with the brand, product and service by using technologies and innovations, including virtual reality, augmented reality and artificial intelligence. We spice up spaces, shop windows, stores, showrooms, conferences, events or „„simple" meeting rooms with innovative techniques of conceptual space planning. We interconnect offline experiences with online environment and vice versa. We enhance them, reshape them and boost overall customer experience which is linked to the brand. Technological innovations help us transform „„everyday" objects, processes and outputs into something unique and timeless.
Written words have great power. Our aim is to create PR plans tailored to the brand’s identity, values and targets and engage in relevant topics. Each article we produce should attract the reader’s mind and eyes. We use texts to move the brand closer to the public. Apart from writing them, we are also responsible for their reach and distribution. Thanks to media monitoring, we always keep our finger on the pulse of current events.
We are always happy to help businesses meet their marketing needs. One of the ways we do this is through consulting and workshops. Thanks to ongoing consultations and regular workshops, we become their solid partner. A partner who achieves pre-determined goals, submits ideas for improvement and helps implement them with the inhouse team. We are an external yet active member making sure the brand doesn’t steer off its direction. Mutual trust and eagerness to grow make it possible.